Sodifar® Sociedade Distribuidora is a pharma-tech distribution company providing nation-wide medicare delivery coverage through institutions, hospitals and pharmacies.
Being the first state-sponsored project of its kind in the Cape Verde islands, the company offers a B2B automated system which allows partners to re-stock automatically through out the week, therefore allowing the public to access quick medicare and essential pharmaceutical products at all times, for the first time in the country.
The brand development project aims at braking the negative relationship between general public and big pharma, as well as changing perceptions in regards to feelings of illness and disease, by introducing a socially oriented brand positioning and a suggestive visual language which represents both the innovative functionality of the brand, but also the emotional and philosophical values of compassion, affection, energy, happiness, inclusivity, welcomeness and fun, which are fundamental for a healthy living.
A project by Noance Studio
Project leads: Mario Alcântara Monteiro (creative innovation direction), Cláudio Ribeiro Krause (strategy lead)
Project associates: Cesaltino Rodrigues (graphic design), Liza Lang (Web&UI/UX)
